The Commodification of Higher Education and the Reconfiguration of Educational Value: A Reading from Service-Dominant Logic

Abstract

This article develops a theoretical reflection grounded in the Service-Dominant Logic (S-D logic) to analyze the reconfiguration of educational value within higher education conceived as a service ecosystem, in which value is not delivered but co-created through actor interaction and resource integration. Drawing on the core axioms of S-D logic, the article argues that faculty, students, and institutions act as integrators of operant and operand resources in processes of value co-creation that materialize in contextualized learning experiences.